A study from Bazaarvoice:
“The state of commerce is currently undergoing rapid transformation, and the future will be centered around human connection.
Through a global survey of more than 5,500 respondents and data from over a billion monthly shoppers and six million Influenster community members, we identified five consumer trends that are driving the world of shopping forward — some of which are now accelerating faster than ever before.
Age isn’t just a number when it comes to shopper behavior.
Age, more than gender or location, is the biggest differentiator in how, why, and where consumers shop.
Consumer trust is nuanced and not binary.
Consumers look to a wide variety of people when it comes to reviews, recommendations, and content to inform purchase decisions. This begs the question — who do shoppers actually trust?
Consumers control the future of the product page.
The product page is shifting from traditional product descriptions and professional photos to a rich collection of user-generated content (UGC) and may eventually play a much smaller role in shopping.”